Lamborghini recently announced that they will be taking their latest car, the Urus racing later this year. As the sports car company’s first SUV, the Urus is expected to make an immediate impact on the car industry in coming years. Although the company did not disclose the date and location of the race, they said that it would take place later this year. The concept of the Lamborghini Urus was originally released in 2012 before being put into production and was officially unveiled to the world in late 2017.
Because of the Urus’ unique design from the sports car company, the focus is on finding a race where they can show off the capabilities of the car. Lamborghini CEO Stefano Domenicali said that the race, once chosen, should showcase the car’s beauty, speed, and efficiency both on and off the road. The company will release further information on the race later in the year.
Although the Urus has the same body of other small SUVs, the speed, design, and luxury of the Urus differentiate itself from other cars in the industry. With 641-horsepower and a twin-turbo V8 engine, the Urus can reach speeds up to 190 mph and can accelerate from 0 mph to 60 mph in just 3.6 seconds. In addition, Lamborghini says that the different driving modes that the Urus has will allow the car to go through various off-tarmac situations like sand and snow, similar to other SUVs on the market.
While the Urus contains the same performance and driving dynamics as the company’s sports cars, the Urus’ design as an SUV takes on new ground for the company. The car industry has seen a considerable increase in the demand for SUVs in recent years, growing from 7.93 million units in 2006 to 26.47 million units in 2016. Because it is the industry’s fastest-growing vehicle market, Lamborghini made the decision to design the Urus in order to become a competitor in the market.
Lamborghini will be opening up sales for the Urus to the general population in the spring of 2019, with an approximate price of $202,903. The company also said that they would be releasing a plug-in version of the car in 2020. Lamborghini will make their formal announcement regarding what race they decided on later this year.